@ All Times is a guide to spending 24 hours in your favorite cities
The Work
Concept, Publication Design, Advertisements, Art Direction
Inspired by
Getting overwhelmed while planning a “day-trip” to the city. When going for a weekend, or even just a day, it simultaneously feels like there’s too much and too little time. With @ All Times, you’re provided with a list of things that you can do at any hour for a full 24 hours. With space for notes, and the ability to use it as a checklist, it serves as the perfect outline for any day-trip. Start the count-down now, because the next 24 hours with @ All Times are sure to be a blast.
The Process
Knowing that I was focused on weekend and day-trip city travelers, I thought about how people want to best spend their time. You want to fill every minute of it with city sights, activities, and foods. This gave me the idea to break down every hour, and give travelers access to all of those things. Through the design, I wanted to capture that same energy, as well as the vibrancy of city hustle and bustle. What really brought it together, in the end, was the use of imagery and texture to build a strong and cohesive visual language across the entire work.
