HP Lifestyle photography is all about real people in their real spaces.
The Client
HP
✴︎Art Direction
HP Displays & Peripherals
28 Images, 20 Products, 2 locations, 5 sets, & 6 talent
✴︎ Austin, TX
The Process
For the release of a new suite of monitors, laptops, and peripherals, HP asked us to capture lifestyle photography in their relatively new brand style. There were three distinct groups this collection of products was targeted toward — small offices, small business owners, and remote workers. With two beautiful locations broken into 5 distinct sets, we were able to capture real people using these products naturally within their real spaces.
HP Consumer Print Supplies
35 Images, 15 Products, 2 locations, 5 sets, & 8 talent
✴︎ Chicago, IL
The Process
Hp’s new line of commercial printers, for both enterprise and small business, needed a fresh set of lifestyle photography. We shot on two sets at each of the Chicago locations using a selection of their real employees. This allowed for them to work comfortably in the space, ensuring we captured photos that both felt natural and highlighted the products in their natural environments.
