The Process
Using only the razors and their respective packaging as a visual starting point, I built comprehensive boards, prop lists, and shot descriptions for each asset that needed to be captured. Wanting to push the look of Bic’s existing photography for these products, I crafted stories and personas for each razor that aided in connecting both client and consumer to the resulting photographs. Client was very excited about the final assets, especially the way in which they established a defined and unique look for each razor.