HP Omen needed to redefine their visual identity with leveled up lifestyle photography
The Client
Hp Omen
✴︎Art Direction, Design
Copy ✴︎ Matt Pudnos Photographer ✴︎ Art Streiber Set Design ✴︎ Ward Robinson
The Team
CD ✴︎ Ethan Scott AD ✴︎ Tyler Ehrig Jr AD ✴︎ Sloane Sexton
Pre Production
This intensive production was on a rushed timeline, which meant designing 4 sets and ideating 32 unique surrealist shots that could be achieved in only 2 days of shooting all within less than half of our usual production timeline. When going above and beyond it’s always best to go back to basics - thumbnail sketching. This allowed us (and clients) to see how these images could come to life without getting constantly bogged down in the details. These sketches ended up being a driving force in organizing our shot lists and could be found plastered around set, allowing everyone to see the vision with a little imagination.
Finishing touches
After 2 days of shooting these images I was jumping to get them out into the world, but the journey was far from over. They required considerable color correction and compositing that was often hard to verbalize and took rounds to establish. However, through continued collaboration with retouching, we were able to ensure the photos were surreal, vibrant, and brought the Omen brand to life.
Leveling Up
This project was meant to end at just photos, but with a few comments over a client dinner job no. 2 was secured. We were able to make sure our vision for these images came to fruition by pushing the brand guidelines in their very first application through our copy and social layouts.
